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sukanto Kuri
Jun 28, 2022
In Welcome to the Forum
Forms are a very important ingredient in inbound marketing strategies . One of the most used resources to incorporate users into our database and be able to implement lead nurturing strategies is to offer visitors something valuable, such as a download or a free trial, in exchange for filling out a form with their data. . The design of this form, therefore, is decisive for us to get hold of the lead. One of the first questions we have to solve is how many fields we want to include, that is, if we are going to opt for a long or short form . Both options have pros and cons, but we also now have a new tool that takes us to the next level: progressive forms. Are you thinking of developing an Inbound Marketing strategy for your Photo Retouching company and have doubts? Click here and close with us a free consultation . Inbound marketing when to use short form vs long form The Traditional Choice: Short Form vs. Long Form short form In the short forms we keep the user's email, the essential data to be able to identify him and a few more questions that can help us qualify or discard him as a lead. Its biggest advantage is speed : if the user knows that it will take a short time, they are more likely to be encouraged to fill out the form, which ends up resulting in an increase in conversions. Also, by containing few fields, errors are less likely to appear when trying to submit the form and therefore we reduce the risk of abandonment in the middle of the process. In return, its big drawback is that we are collecting very little information about our new contact. We have to consider the form as an initial step and enrich the database with information obtained later , for example, from the user's interactions with the emails we send . All this makes the short form suitable for situations where a user is contacting us for the first time and we have not yet earned their trust. Inbound-marketing-long-or-short-form long form
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sukanto Kuri

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